Marketing, CRM, Customer Growth
Alex Fernandez
Driving Customer Growth at Scale
CRM and lifecycle marketing leadership for national retail and ecommerce brands.
Professional Journey
From digital acquisition to enterprise CRM leadership.
Senior Director of CRM, Guitar Center & Musician's Friend
Leads enterprise CRM strategy across email, SMS, customer data, lifecycle marketing, personalization, and customer engagement for the #1 MI retailer in the U.S.
Senior Director of Marketing Automation & CRM, Sweetwater Sound
Built one of specialty retail's largest customer engagement and marketing automation programs, scaling subscribers, product launch messaging, and lifecycle capabilities.
Marketing Media & Social Media Manager, Rich Dad Education
Managed a $12M+ annual performance marketing budget and integrated acquisition campaigns across digital, traditional, and live event channels.
Southwest Florida Marketing Agency Leadership
Southwest Florida marketing agency management and functional ownership — Pushing the Envelope, Inc.; Lexos Media / AdBull; Noise, Inc. Led SEO, social media, content, paid media, and web strategy engagements across hospitality, healthcare, nonprofit, automotive, travel, and professional services.
What Fuels Alex
Family, music, good food, and the occasional booster pack.
Outside work, Alex is usually somewhere between a guitar rig, a family trip, a favorite meal, or a deck of Magic cards. It is the same mix that keeps him grounded: craft, curiosity, play, and connection.
